Thursday, September 24, 2009

The Brooklyn Superhero Supply Company




Ever consider where Wonder Woman got her invisible plane or Bruce Wayne, his manor? Chances are, like all savvy caped crusaders, they found them at the Brooklyn Superhero Supply Company.






What exactly is the Brooklyn Superhero Supply Co.?
The brainchild of literary celeb Dave Eggers, the Brooklyn Superhero Supply Co. is a crime-fighting supply retailer whose sales support 826NYC, a non profit organization dedicated to supporting students ages 6 through 18 with workshops in creative and expository writing.

With both a brick and mortar store as well as an e-commerce online site, they sell actual products ranging from capes and costumes to secret identity kits and maps exposing good and evil.





The tongue-in-cheek products are a visual treat (and yes, for sale). Their beautifully packaged generic-looking items, their Aardvark Bothers canned goods and the products packaged under the name Bugayanko laboratories, are hard to resist. Here's just a few for you:











And products under the clever name of Masque, like those below.

Mt. Fortress tights...

and of course, something to keep them from running:


They also sell these wonderful Superhero wall clocks designed by Sam Potts, Marcel Dzama, Chip Kidd, Al Baik and Rebecca Gimenez:



In addition to the tangible wares, they sell hilarious faux products at hilariously outrageous prices. The invisible plane runs $4 million and the mansion, $9 million. A few more:


A few images of the store interior:




Their website and the actual store are sprinkled with hilarious signage and witty ads:





and you can even get a formal certificate:

all photos courtesy of The Brooklyn Superhero Supply Co.

E-mail: supplier@superherosupplies.com.
Telephone: (718) 499-9884.

Street Address: 372 5th Ave. Brooklyn, NY. 11215.

If you can't visit the Brooklyn store in person, at least take a look at the website.


Here's Dave Eggers speaking about it:


What is 826NYC?

826NYC is a nonprofit organization dedicated to supporting students ages 6-18 with their creative and expository writing skills, and to helping teachers inspire their students to write. Our services are structured around our belief that great leaps in learning can happen with one-on-one attention and that strong writing skills are fundamental to future success. With this in mind we provide drop-in tutoring, field trips, after-school workshops, in-schools tutoring, help for English language learners, and assistance with student publications. All of our free programs are challenging and enjoyable, and ultimately strengthen each student's power to express ideas effectively, creatively, confidently, and in his or her individual voice.

Please visit www.826nyc.org for more information.

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