X-Ray Pin-Up Calendar Sells Medical Monitors to Physicians.

This one's for my Dad, Larry, and his brother, my Uncle Bob.

This imaginative calendar for high resolution medical imaging monitors has been making the rounds on design and marketing blogs. Given that I am the daughter and niece of retired Radiologists, there was no way I was not going to blog about this.

Released just this month, the hilarious yet ingeniously appropriate promotional calendar targeting physicians was created by Berlin-based ad agency Butter for Eizo of Germany, a company that supplies high-end monitors for the observation and subsequent diagnosis, of radiographs (x-rays).


above: Radiforce monitors by Eizo.

X-rays of women posed seductively are featured for each month of the calendar year, playing off the tradition of Pin-up calendars.


January:

February:

March:

April:

May:

June:

July:

August:

September:

October:

November:

December:

Back Cover:




Credits:
Advertising Agency: Butter, Berlin/Duesseldorf, Germany

Creative Director: Matthias Eickmeyer

Art Director: Nadine Schlichte

Illustrator/CGI: Carsten Mainz

Copywriter: Reinhard Henke

The promotional piece has already earned awards, amongst them a Gold at the ADC in Frankfurt, a Gold at the New York One Show and a Silver from the New York Festival.

Now, how do I get one for my father and uncle?