Monday, November 15, 2010
Sweet! The Tweet Towel Dries With 140 Custom Characters.
The other day I received a great little gift in the mail. A Tweet Towel from We Are What We Do, a global movement that inspires people to use their everyday behavior to affect big environmental and social issues.
The woven white dish towel had a personal embroidered Tweet to me from the folks at the London-based We Are What We Do, which showed through the clear window of the mailer:
When unboxed, I saw that the 42 X 60 cm absorbent white woven cotton towel had a diagonal hanging hook on reverse corner and embroidered detailing along with the personalized or custom "tweet".
I cannot deny it. It is hip, fun and functional. And a brilliant idea for marketing and branding a company or product. Not to mention that the proceeds from the affordable and clever gift go to fund a worthy cause.
The idea came from mashing up traditional crafts and digital communication. For those less tech-savvy, a "tweet" is a 140 character message that you can send via the website Twitter. And a tea towel is... well you probably know what they are.
All profits go to the We Are What We Do Charitable Foundation, funding their digital inclusion projects to get different generations talking more, sharing more and spending more time together.
Tea towel details:
* 42 X 60 cm
* Absorbent white woven cotton
* Diagonal hanging hook on reverse corner
* Satin taffeta label
* Packaged in an A4 gift box with clear panel to view personal messages
Machine wash at 40 degrees max. Do not tumble dry. The tea towel is shipped from their responsible suppliers in Turkey and is embroidered in the UK. All the packaging 100% recyclable and they ask that you recycle it as well :)
Get your own Tweet Towel (and one for a friend) here.
Learn about We Are What We Do here.
Shop for their other products here