Wednesday, December 29, 2010
Martini Gold by Dolce & Gabbana; The Fellini-esque Film, Ads, Stills & More.
Two Italian flavors, Martini & Rossi and Dolce & Gabbana, collaborated a few months ago to launch MARTINI®Gold, a special edition vermouth with a unique recipe which includes orange, ginger and cubeb pepper, inspired by the fashion duo.
The libation was launched with a Fellini-esque film starring the stunning and sexy Italian actress Monica Bellucci:
Directed by Jonas Åkerlund (shown shooting the movie below), the MARTINI® Gold short film is set in Rome, Italy - a beautiful backdrop for the visually lush story.
Inspired by Fellini's La Dolce Vita, it celebrates Italian lifestyle as well as Monica Bellucci's all-Italian beauty, with surprise appearances by designers Domenico Dolce and Stefano Gabbana:
Stills from the film:
The print ads:
On the set images:
The special bottle and packaging bear the name of both Martini and Dolce & Gabbana
The Russian issue of Vogue even included the actual video within the pages of their December issue, making it their first video advertisement in a print medium:
Dolce and Gabbana