Wednesday, July 27, 2011
The Shisha, A High-end Hookah From Porsche Design Is Smokin'.
This high-end hookah or luxury bong (depending upon what one plans to smoke out of it) has been designed and created by the Porsche Design studio. A modern version of the popular Middle Eastern hookah pipes, the Shisha (which will retail for £2,000) combines aluminum, stainless steel and glass with the timeless and unique design approach of the luxury brand.
Already under criticism from health organizations in the UK, the Shisha was designed as part of the Porsche Design World Collection which will be available at Porsche Design stores worldwide at the end of July and exclusively at the newly opened Porsche Design shop-in-shop at the world famous Harrods department store in London, Knightsbridge.
Porsche today said that the Porsche Design Shisha was an object of 'cultural value'.
'Our brand has very strong roots in the Middle Eastern market,' said a spokesman.
'Our brand is very much international and in doing our World Collection (which also includes tea cups and chopsticks) we decided need to include cultural goods from and for the Middle Eastern market as well.
The firm said it was part of their plan for 'global thinking and unifying cultural backgrounds.'
Harrods, where the Porsche pipes are sold, was acquired last year by the Qatari royal family, who also own 10 per cent of Porsche.
Made in Germany, the Shisha stands 55 centimeters tall and shows discreet branding on the aluminium (aluminum) top:
The long flexible tube is made out of TecFlex material, which is also used for the classic Porsche Design TecFlex writing tools:
This is not the first smoking paraphernalia that Porsche studio has designed. Their P' 3613 , a tobacco pipe made from forty-year-old Bruyère wood has cooling ribs cut into the material along the lines of the famous air-cooled Porsche boxer engines create a thermal effect that cools the pipe bowl to a pleasant temperature:
They have designed other versions of pipes, lighters, cigar cutters and holders which you can see here.
The Porsche Design World Collection is dedicated to a united global community and consists of a number of exclusively designed products. Besides the Shisha the assortment contains chopsticks, a tea and soup set as well as a few fashion items such as a jacket, polo shirt and a silk scarf.
The lately opened 55 square-metre shop-in-shop at the world-famous department store Harrods in London offers the full range of Porsche Design products. It is situated in the opulent surroundings of the Knightsbridge store’s vision and sound department at the 3rd Floor’s Millionaires Gallery.
Porsche Design Store at
87-135 Brompton Road
Knightsbridge, London SW1X 7XL
About Porsche Design:
Porsche Design is a luxury brand with a particular focus on technically inspired products. The Porsche Design brand was established in 1972 by Professor Ferdinand Alexander Porsche. The products stand for functional, timeless and purist design, characterised by their technical innovation. The product portfolio includes watches, sunglasses, luggage, electronic products, a men’s fragrance line as well as sports apparel and a fashion collection for men and women. All the products under the brand are designed at the Porsche Design Studio in Zell am See (Austria) and are available worldwide in the company’s own stores, franchise stores, shops-in-shops, high end department stores and exclusive specialist retailers.
Information courtesy of Porsche Design and The Daily Mail