Sunday, July 18, 2010

A Lip Balm That Makes You Lose Weight? That's What Burner Balm Says.



above image courtesy of gettyimages.com



A Fat Burning Lip Balm? Are you kidding? Give me a case!


above image courtesy of gettyimages.com

It's got hideous packaging, cheesy ads and a super ugly website. But if this product does what the company claims, it's a winner.



According to the company, "Burner Balm is the only lip balm on the market which infuses Green Tea, Hoodia Gordonii Extracts, Chromium Picolinate and Caffeine - all well known in dietary supplements." They claim that Burner Balm’s effectiveness is twofold.

First, the ingredients are absorbed into the blood stream through the many blood vessels located in the mucus membrane in a person’s lips. Secondly, as with any lip balm or lipstick, a person will continually lick their lips and swallow while the product in on their lips. Thus, the Burner Balm ingredients are absorbed faster, steadier and more efficiently into the bloodstream than ingesting pills, powder supplements or drinks. By using Burner Balm along side of a healthy diet and exercise regimen, you should be able to achieve and maintain your desired results.



Below is a press release that suggests the latest clinical trials support their claim:

LOS ANGELES, July 16 /PRNewswire/ -- Pacific Shore Holdings, Inc., today announced the release of the highly anticipated clinical trial results for Burner Balm lip balm. According to lead clinical investigator, Dr. David E. Toomey, who has orchestrated a multitude of clinical trials for some of the top pharmaceutical manufacturers in the United States, "Over a twelve week period, 120 study participants who were overweight participated in the study. The Burner Balm group lost an average of 7 to 9 pounds versus the placebo group who lost an average of 1.43 to 1.64 pounds in the 12 week period. Many of the patients in the Burner Balm group commented that meal portions shrank considerably while using the product and most were able to cut out snacking all together."



"As the study came to an end, several participants in the Burner Balm group expressed a desire to continue the study due to their positive results. Nine participants from the Burner Balm group were selected to continue the study for a total of 12 additional weeks. Anecdotally their average weight loss over the 24 weeks was 21 to 28 pounds. The largest weight loss by one individual was 41 pounds over the 24 week period. This test subject was 5'5" and started the study weighing 186 pounds and completed the extended study weighing 145 pounds," states Dr. Toomey.



Over the last year or so, Pacific Shore Holdings, Inc. has been attending events and tradeshows around the country and has managed to create quite a name for its Burner Balm and Energy-X lip balm brands. During this time the company has also been filming doctors and patients as well as a wide variety of professional athletes like All Star, Los Angeles Dodger, right fielder, Andre Ethier, Professional Big Wave Surfer Bonga Perkins and other professionals in Martial Arts, Mountain Climbing, Motocross, Skateboarding, Wake Boarding and Sky Diving. According to the company the films are being produced and will feature the doctors, patients and athletes in a number of thirty second and one minute television commercial spots as the Burner Balm and Energy-X lip balm products arrive at retail.

The buzz at 2010 tradeshows around the country has Industry insiders predicting great success for the brands and thinks Pacific Shore Holdings, Inc. has managed to create a very unique niche for itself in the fast-growing market for cosmeceuticals.

"We are very pleased with the results of the clinical trials, and are committed to providing consumers with low cost, effective products that are friendly to our health and environment," states Matthew Mills, President and CEO of Pacific Shore Holdings, Inc.
Let's just hope that someone tells CEO Matthew Mills to hire a decent ad agency and design firm- if he doesn't see this himself.



Burner Balm®
6520 Platt Ave. Suite 636 West Hills, CA 91307
Phone: 818.885.9870
Fax: 818.885.9874



You can purchase Burner Balm® as a pack of five or as individual favors here

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