Tuesday, October 12, 2010
Kiehl's X Koons Limited Edition Collection Benefits Kids And Dry Skin.
Kiehl's has collaborated with world-recognized contemporary artist Jeff Koons (again*) to raise awareness - and funds- for kids in need.
Jeff Koons is using his creative genius and Kiehl's is using their brilliant body lotion (I kid you not, it's one of the greatest products ever made) to help children in need around the world. With the shared vision of creating safer, more sustainable environments for children, the partnership is raising awareness and funds through the sale of the 2010 Limited Edition Creme de Corps Holiday Collection, a four-product collection that includes 3 sizes of their awesome body lotion, each with a colorful Koons label and their newest formulation, Creme de Corps Whipped Body Butter.
The Jeff Koons painting used for the Keihl's limited edition collection labels:
above: Tulips, oil on canvas, 111 5/16 x 130 11/16 inches, 282.7 x 331.9 cm, 1995–1998
1 Liter ($70) and 16.9 oz ($45) pump bottles :
8.4 oz size ($27) and the new Whipped Body Butter ($35):
Buy the products here
Keihl's has collaborated with artists several times before. Below is their 2009 Creme de Corps Holiday Collection with labels by KAWS:
100% of Kiehl’s net profits from the sale of each product will benefit The Koons Family Institute, an initiative of the International Centre for Missing and Exploited Children (ICMEC).
*This is not the first time Koons has lent his creative talents to Kiehl's. This past March, in celebration of Earth Day, Jeff Koons, along with Pharell Williams, Julianne Moore and Malia Jones created special edition labels for Kiehl's Acai Damage-Protecting Mist.
images and information courtesy of Kiehl's