Saturday, October 30, 2010
Vac From The Sea. Electrolux Turns Marine Debris Into 5 Vacuums.
Vac from the Sea is a project initiated by home appliance maker Electrolux, aiming at raising awareness about the immediate need for the world to take better care of plastics and support the heroes that do.
The environment is a concern and responsibility of everyone and marine plastic pollution is an issue much too big to just leave to politicians. Electrolux is in the homes of millions and can help raise awareness and affect many consumers. Plastic is the main raw material when making a vacuum cleaner. From a sustainable business point of view, Electrolux relies on an increased global supply of recycled plastic.
A limited number of vacuum cleaners will be made from marine plastic debris – harvested from the Pacific and other sites where the plastic problem is immense.
Below is the "green" Ultraone vacuum by Electrolux followed by 5 of the vacuums produced with the debris garnered from the aquatic environments (individual images below courtesy of inhabitat)
Depending on the local plastic situation the gathering of plastics will vary – from diving among coral reefs, clean-ups closer to shore to scooping up plastic directly from the water surface. The vacuum cleaners that are to be produced from the material gathered will be put on display for the world, decision makers and consumers to see.
At this point, there is no plan to actually sell the units produced. Separating the plastic cocktail is a great challenge and plastics in the ocean tend to act like sponges for other toxins.
The locations where plastic will be collected are in the Pacific Ocean, the Indian Ocean, the Atlantic Ocean, the Mediterranean Sea, the Baltic Sea and the North Sea.
The gathering of material will be documented on their site.