In an impressive display of augmented reality (video further down in this post), people in a shopping mall in Hungary got a chance to pet a cheetah, play with velociraptors, stand within biting distance of a T-Rex, endure a thunderstorm and walk with an astronaut amongst other exciting experiences via technology from the UK's Appshaker.
Appshaker recently launched a unique way for people to interact with the amazing world of National Geographic Channel's content from around the globe.
Using the principles of augmented reality, people could immerse themselves in different scenes such as dolphins, leopards, the space landings, dinosaurs and more.
Thousands of people interacted with the National Geographic Channel brand in the process as it toured Hungary, with thousands more people sharing snapshots and video on Facebook as a result.
For more information on appshaker, please head to appshaker.co.uk and a huge thank you to Vertigo Digital whom they worked with to create the amazing 3D.
Pringle of Scotland has been around a long time. Since 1815, as a matter of fact. 195 years. A tradition in luxurious cashmere knitwear, they are credited with originating the Argyle pattern as well as the twinset.
above left: creative director Clare Waight Keller. above right: Ryan McGinley, Tilda Swinton and Clare Waight Keller
In 2005, the brand hired their first creative director, Clare Waight Keller, who has since, along with CEO Mary-Adair Macaire, collaborated with some of today's most popular contemporary designers and artists, refreshing the brand and bringing it to the attention of fashionistas everywhere.
This year Pringle of Scotland celebrates 195 years and as part of that celebration, Pringle has paired up with the Serpentine Gallery of London to bring us collaborations with numerous Scottish artists in various mediums, all inspired by iconic Pringle products, patterns and styles.
A new advertising print campaign featuring Tilda Swinton, whose alien looks are a far cry from the preppy models of the past, was shot by iconic art photographer Ryan McGinley. McGinley also shot a 7 minute film for the brand- again starring Tilda Swinton. An animated short by David Shrigley (who also designed T-shirts and a twin set) and special 'modern' takes on twin sets by Julien David and other artists.
Ryan McGinley X Pringle The SS 2010 ad campaign starring Tilda Swinton:
Ryan McGinley's 7 minute film starring Tilda Twinton for Pringle of Scotland.
You can view the film below in its entirety (courtesy of Wallpaper magazine). But be forewarned, It's beautiful footage but it is basically 7 long minutes of Tilda Swinton walking the moors, crawing into and out of a cave and walking into water. Half the time donning one lovely black Pringle dress and the other half, an ivory one.
David Shrigley X Pringle Pringle of Scotland has commissioned artist David Shrigley to create a humorous short animated film about life behind-the-scenes at Pringle to celebrate the brands return to Milan Fashion Week.
The animation (shown below), was shown during Pringle of Scotland's menswear show in Milan on 18th January. The film humorously depicts the making of jumpers and cardigans over the past 195 year history of the Scottish brand.
In 2009, Shrigley also created this tongue-in-cheek 'twin set' Tee for Pringle:
and Pringle's on Bond Street with the Shrigley T-shirt window displays: And he has designed this twinset for the brand:
speaking of twin sets...
Julien David X Pringle X Colette On the occasion of 195 years of Pringle of Scotland, Colette participates in the "twin sets project" and invites Julien David to combine the famous Argyle and his computer keyboard print of Spring / Summer 2010. The letters P (for Pringle), C (for colette) and J (for Julien) will adorn the cashmere of this limited series. Find it with the collection designed by Clare Waight Keller at Colette here.
Other twin sets, such as the one designed by David Shrigley shown earlier in this post and the one shown below by Ryan McGinley, have been and are still being designed by many Scot-related talents.
Ryan McGinley X Pringle above image of Ryan McGinley's Seagull Cardigan courtesy of Style.com via Pringle
Scotsman Waris Ahluwalia, Scot-rockers Franz Ferdinand and Turner Prize winners Richard Wright and Douglas Gordon are still working on their twinsets. According to Tim Blanks, at a Feb 22nd press conference at the Serpentine, Gordon promised a flesh-toned piece which would duplicate in intarsia-ed cashmere the tattoos that litter his torso.
Expect twinsets from Colette’s Sarah Lerfel and Corso Como’s Carla Sozzani as well.
Each twinset will have a limited quantity of 195 pieces, pricing out between $1300 and $3300. The project plans to donate all proceeds from the collaboration to the gallery’s public and educational programs.
Lego CL!CK is a newly launched site from Lego® that inspires people to share the Lego Love. The site has featured content, videos, photos and more.
The site welcomes inventors, explorers, tinkerers, artists and ideas from people of all ages. A little place on the Internet devoted to the moment when your brain suddenly finds the answer you’ve been seeking. The moment all the pieces come together.
They invite you to share what makes you CL!CK… Tweet using #legoclick and tag your photos on Flickr with legoclick.
Below are a few examples from the site:
FILM A short film by Thibault Choay utlizing Lego®s
The film is shown above (screen grab below) ART above: Part of an exhibition of young artists at the National Gallery in Oslo, this work is by Olafur Eliasson. Outside in the carpark behind the main gallery, 3 tons of Lego bricks were dumped onto the floor next to a large table area. The public have been invited to build their 'dream gallery/museum" and the area was full of adults and children sitting about building and playing with Lego bricks.(via Nick Scando) PHOTOS above: To kick off National Inventors’ Month, which is celebrated each August, the Lemelson Center collaborated with LEGO Systems, Inc. to build the supersized light bulb, the universal symbol of a big idea. Learn more about how the lightbulb took shape.
APPS A fun free Lego app for your iPhone! screenshots: get it at the iTunes store.
The incredibly talented animator Rodrigo Blaas, who worked on Disney's Up, Wall-E, Ratatouille, Cars and more has created this eerie and beautiful short film about a child drawn to a toystore of dolls for Alma Films.
You may never let your child into a toystore again.
Written and Directed by: Rodrigo Blaas Produced by: Cecile Hokes Music: Mastretta Art Director: Alfonso Blaas Lighting Supervisor: Jonatan Catalán Character Technical Supervisor: Jaime Maestro Character Design: Bolhem Bouchiba, Carlos Grangel, Sergio Pablos, Santi Agustà Animation: Daniel Peixe, ManueBover, Remi Hueso Sound Design: Tom Myers and David Hughes Post Production Coordinator: David Heras Special Thanks: Keytoon, Next Limit, UserT38
Five years ago, architect Thomas Faulder was hired by Jeff Dauber to transform his Potrero Hills home into a living residence/art gallery space. The result was Faulder Studio's "Deform House".
The third-level addition, which was approximately 1,200 sq. ft., was constrained by existing structural walls and neighboring structures. With the need to maximize vertical wall surfaces for art, the design emphasized the ceiling plane with a pattern of optically shifting grooves.
Sheathing the entire top floor ceiling and rear wall, this lining unifies the spaces and is in contrast with the architectural neutrality of the smooth walls.
The entry gate, perfect for an Apple geek like Dauber, is perforated with a security warning written in binary code text:
The door as it appears at night:
But last year, the backyard got a new look as well. A dizzying plywood floor that transformed the 550 square foot backyard into a Tron-like illusory vortex.
Though the surface of the San Francisco backyard that Faulders created for Jeff, a senior Apple exec, appears to bend and dip toward the Japanese maple tree, it is actually a flat horizontal plane made up of individual plywood tiles.
The outdoor extension, called "deformscape" to the private dwelling is situated in the tightly packed urban neighborhood. The limited space outdoor sculpture garden inherits a large tree, and uses this sole arboreal presence to establish a gravitational pattern of grooves that are focused towards the tree's centroid.
What seem to be painted black lines are, in reality, gaps: the tiles sit atop industrial-fiberglass grating that allows rainwater to drain through to the tree’s roots.
To generate the resultant pattern, a 3-dimensional bulge is formed around the tree, and its distorted wire-grid projected onto a 2-dimensional surface. Taking into account appearance effects created by perspective views from inside, the resultant planar surface appears sink around the tree.
About Thom Faulders: Architect Thom Faulders, founder of Faulders Studio, creates client-based projects at a wide array of building scales, as well as hypothetical architectural proposals and speculative exhibitions that explore interfaces between space, perception, and context. The office situates the practice of architecture within a broader context of performative research and material investigations that negotiate dynamic relationships between users and environments.
In combination with practice, Thom Faulders is an Associate Professor in Architecture at CCA/California College of the Arts in San Francisco. He has previously taught at UC Berkeley College of Environmental Design, as Visiting Studio Critic at the Royal Institute of Technology in Stockholm, Sweden, and in numerous workshops addressing issues in contemporary architecture, including the CCA 333 Program and the SCI-Arc 2+2+2 Summer Graduate Program. He has been a design jury critic at many institutions, including UCLA, Penn Design, University of Toronto, Columbia, Cranbrook, Harvard, and SCI-Arc.
