RÖKK Out With The Lonely Island. Andy Samberg & Friends Promote Swedish Vodka.

The Lonely Island is that hilarious musical trio consisting of Andy Samberg, Jorma Taccone and Akiva Schaffer. The emmy-winning songwriters and performers have been making videos together since 2000 and have appeared on The Emmys and in many SNL digital shorts.



Known to bring slap-stick comedy and pizzazz to any performance, the guys have embarked on their first role as Creative Directors behind the new Swedish vodka – RÖKK. The trio is responsible for the brand’s consumer engagement, which includes creating digital material to market the brand and help introduce RÖKK, the premium priced, freeze filtered vodka.



Below are the videos they've created for the RÖKK Vodka brand.

THE DREAM:


THE DIRECTOR'S CUT:


BEHIND THE SCENES OF "EVERYBODY LIKES ME":


About RÖKK Vodka:


THE RÖKK RUNESTONE
(Swedish: Rökstenen) is the most famous runestone in Sweden, featuring the longest known runic inscription. It is considered the first piece of written Swedish Literature and therefore marks the beginning of recorded history in Sweden.

PURE SWEDISH SPRING WATER
RÖKK is made with clean water from glacial sources in Kalby, Sweden - the picturesque countryside five hours west of Stockholm. The spring is adjacent to the distillery and is renowned for its ultra-crisp, clean water.

FREEZE FILTRATION
After distillation, RÖKK Vodka is brought to sub-zero temperatures and then filtered through frozen charcoal to remove impurities that cannot be removed using traditional filtration processes.

Freeze Filtration raises the PH levels, reducing acidity, and giving RÖKK its unmistakable smoothness. (RÖKK is the only premium Nordic vodka that is freeze-filtered for exceptional smoothness.)

Goodnight Keith Moon. A Bedtime Story For The Twisted.

Goodnight Keith Moon is a parody of the ubiquitous parent staple, illustrated children's book "Goodnight Moon" , written by Margaret Wise Brown, illustrated by Clement Hurd and first published in 1947.



The adult riff on the classic bedtime story places late and legendary The Who drummer Keith Moon, who was known for his self-destructive behavior, in the title role. The new book, written and illustrated by Michiganers Bruce Worden and Clare Cross, has a similar look as the original at first glance. But upon closer inspection, broken booze bottles, busted drumsticks and even the ghost of Mama Cass make an appearance.


above: Keith Moon, drummer for The Who from 1964 until his death in 1978

The Book (click on the images to enlarge them):























Both authors have big plans for the future regarding their writing career — Worden has written a graphic novel on Eric Clapton and the legend of Robert Johnson and has started on a few other children’s book projects. More information on Worden can be found at SketchSketchSketch.com.

Meanwhile, Cross is working on a World War I novel and gathering poetry, fiction and short memoir pieces to place in a literary journal. She is also currently putting together a website, which will show her published works and future plans.

Goodnight Keith Moon
A Parody
By Bruce Worden, By Clare Cross

HUMOR
32 Pages, 8 x 7
Formats: Cloth
Cloth, $10.95 (US $10.95) (CA $11.95)
ISBN 9780956011923
Rights: US & CA
Can of Worms Press (Jul 2011)

Buy it here from IPG
or for less at Amazon



A special thanks to Steve Dettlinger for bringing this to my attention!

Clever Commentary Jewelry by Amsterdam Designer Sacha Lannoye

Amsterdam based product designer Sacha Lannoye has a clever line of jewelry and accessories for the neck and body that make a commentary on society. Gold-plated and silver-plated brass necklaces, brooches, nameplates for shoes and belts are engraved with words that suggest more than just decoration.

Blablabla and YadaYada:



above and below: "Blablabla" and "YadaYada" are persiflages on the well-known golden necklaces of someone’s name. "Blablabla" and "YadaYada" anticipate the superficial side of communication between people. For those who wear it, as well as for the viewers "Blablabla" and "YadaYada" confronts and shows the relativism of things.

size: 80 x 14 x 1,7 mm
material: gold-plated / silver-plated brass




Flowers For Your Lapel:


above: People are constantly looking for renewal. At the same time they want recognition to see the obvious. "Brooch", "Red Rose" and "Corsage" are representations of the actual thing.

Size: 47 x 14 x 1,7 mm
Material: gold-plated / silver-plated brass

Max 20 kg:


above: "Max 20 kg" makes people think about the absurdity to strive for the perfect body. But what do we perceive as "the perfect body"? No healthy woman, old enough to walk on high heels, can measure up to this required weight limit. It indicates that nobody’s fits this propagandistic ideology of the body.

Material: leather, gold-plated / silver-plated brass


Size Zero:



above: A golden or silver label is attached to this belt, which reads "Size 34" (unfortunately, this is a European size, not U.S. sizing so it doesn't make as much sense in the states). The label covers up the original jeans-label that would reveal your real size. "Size Zero" criticizes the pressure society puts on woman towards their appearance. Lots of woman get frustrated, even obsessed by wanting to look skinny.

Size: 88 x 58 x 1,7 mm
Material: leather, gold-plated / silver-plated brass


Workaholic:


above: "Workaholic" is a necklace that mocks with people who are obsessed with their work. It's a customized, golden business card, which you can wear as jewellery. This thick golden plate also functions as a small carrying case for your own business cards.

size: 62 x 89,7mm x 7mm or 89,7mm x 62 x 7mm
material: gold-plated / silver-plated brass

photography by Diederik Boel

about the designer:
Sacha Lannoye studied product-design at the academy of Fine Arts in Maastricht (ABK). She currently lives and works in Amsterdam.

There are many beautiful and practical products available all over the world.
Despite the overkill of these products, caused by mass-production, people's needs remain unfullfilled.

Sacha Lannoye occupies herself with these subjective needs of people. Her products represent her way of thinking, which is a response to human behavior. She strives to combine content, function and aesthetics in a way that they reinforce each-other.

By putting recognizable ingredients in a new context, products pass out a message and show people her astonished, ironic view of the world. Therefore they become powerful tools, reaching beyond material matter. (text courtesy of soonsalon)

See more of the clever products by Sacha Lannoye here
The above jewelry is available for purchase from the Soon Salon.