Italian brand Bottega Veneta, long known for their stylish and beautifully crafted leather goods, has launched their first women's fragrance with films by Bruce Weber and Christian Weber and with two different but equally beautiful bottle designs; one for the Murano Parfum and the other for the eau de parfum.
The Films:
Captured by Bruce Weber under the artistic direction of Bottega Veneta's Creative Director, Tomas Maier, the first film for the scent features Nine d'Urso, the muse of the fragrance (and Natalie Portman doppelganger):
the print advertisement:
The second short film created for the launch of the brand's new women's fragrance, was made in collaboration with the photographer and director Christian Weber (also under the artistic direction of Tomas Maier and no relation to Bruce Weber).
This film, The Scent (shown below), is a visual journey which tells the story of the fragrance:
The Eau de Parfum: Bottega Veneta, the eau de parfum, evokes the suppleness and sensuality of the house’s renowned leather goods. The fragrance, a leathery floral chypre, marries the olfactory language of the Venetian countryside—fresh meadows, mown hay, flowers, earth, and wood—with the gentle richness of leather in a creation crafted with the meticulousness of a master artisan.
The Eau de Parfum Bottle:
The Bottega Veneta bottles combine soft, rounded curves and powerful shapes, a smooth outside and an intrecciato texture on the bottom (reminiscent of their well-known leather weave):
The colors on the eau de parfum bottle are signature Bottega Veneta: a brunito cap and collar, an ebano logo and a skin colored leather ribbon clipped with a brunito butterfly:
The bottle itself, inspired by Venetian glasswork and the traditional Italian carafe, designed with an eye for timeless lines and resonant juxtapositions, is in every way a vessel of harmonious simplicity and perfectly balanced contradictions.
The Murano Parfum: Composed by renowned master perfumer Michel Almairac, the Bottega Veneta fragrance reveals its signature character from the start. The structure of the fragrance is unique, a fine mesh of extraordinary raw materials whose individual scents are woven together to create a supple and harmonious whole.
The Murano Parfum Bottle:
The Murano bottle is a particularly pure expression of the quality and craftsmanship of Bottega Veneta. The flacon, designed by Creative Director Tomas Maier as a vessel for the parfum, is an object of timeless sophistication and contemporary functionality. The bottle is made of exceptionally fine glass hand-blown by artisans of one of the leading glassworks on the island of Murano.
A full line of scented products is now available, including perfumed shower gel and body cream:
The most recent, the fabulous new Lucha Libre Series of 6 artist designed bottles for 1800 Tequila have recently been introduced and are now accompanied by three mini documentaries of their creation by A76.
above: Gary Baseman working on his bottle art and the finished product
Highlighted are three award winning artists (Gary Baseman, Tristan Eaton, Yuko Shimizu) designing and speaking about their Luchador themed artwork for the limited edition 1800 Tequila Bottles.
above: Yuko Shimizo talks about her design and the finished product
Through the combination of stylized editing and Mexican influenced original music, the videos immerse viewers into the artists' creative process, as well as their different personality and locations.
above: Tristan Eaton's bottle art in progress and the finished product
Watch as Yuko Shimizu, Tristan Eaton and Gary Baseman create their original art work for the new limited edition Luchador bottle series for 1800 Tequila.
Yuko Shimizu:
Tristan Eaton:
Gary Baseman:
In addition to the bottles featured in the documentaries, the other 3 Lucha Libre bottles were designed by Tes One: Ray Smith: and Alex Hank:
The video series was created and produced by Duffy Higgins in partnership with Proximo Spirits & 1800 Tequila. An A76 Production.
PRODUCED & DIRECTED BY: DUFFY HIGGINS EDITED BY: JOHN REIS SOUND MIXER & SOUND DESIGN BY: ROB DALY MUSIC BY: MAD PAN PRODUCTIONS PRODUCTION ASSISTANT: GUILIA ARMENTANO
The full line of the 3rd Artist Series of bottles for 1800 Tequila: Over at NOTCOT, you can see the unboxing of the promotional mailer and all the cool Lucha Libre related design goodies by Dead As We Know It that came with it.
This time, their newest marketing push consists of a project in which five different directors created five different films, each in their own genre, that use the same piece of dialogue- a scant six lines.
And, in an effort to get aspiring directors involved, an ensuing competition invites you to make the sixth.
Philips has just launched this global competition, giving aspiring filmmakers the chance to have an original work judged by one of the world’s greatest film directors – Sir Ridley Scott, director of Hollywood blockbusters including Alien (1979), Blade Runner (1982) and Gladiator (2000).
The competition, called "Tell It Your Way‟, will also give one lucky winner the chance to gain a week’s work experience at Ridley Scott Associates (RSA) offices in Los Angeles, New York, London or Hong Kong.
The contest involves creating an original sixth short film to accompany Philips’ ground-breaking Parallel Lines series of short films, directed by RSA talents, Greg Fay, Johnny Hardstaff, Carl Erik Rinsch, Jake Scott and Hi-Sim.
The Five Films
Darkroom – Johnny Hardstaff
Set in a retro future Shanghai, Darkroom opens on a covert surveillance operative as he searches for his criminal quarry. Scanning a polluted city skyline, we see through his technology as he zooms ever deeper into a distant apartment and through the imaginative use of reflections and technology begins to unravel a sinister secret.
Through this voyeuristic journey we are led to a climax with dramatic consequences. Johnny Hardstaff expertly generates intrigue through his development of mood and tension. Namely with the use of the operative’s own hushed voice to provoke a sense of seediness and setting of the tone. As the audience is led deeper we find a fiendish pleasure in this voyeuristic approach. Darkroom proves a clever and absorbing short that packs a very original sting in its tail.
The Hunt - Jake Scott
The Hunt follows two men on a trail to find the ultimate prey. In the eerie woodland something lurks; a mystical creature. Soon we will find that the hunters may well become the hunted.
Jake Scott takes us on a slow pursuit, carefully building the tension through a seemingly desolate and hostile environment. Senses are heightened as Jake brings to life every inch of the hunt, every sound carefully designed to put the audience on edge: the crows in the background, the trickle of a stream, the earth moving under each step. As The Hunt nears its horrifying climax we hold our breath as the huntsman sets his sights. However his companion shows a fear and nervousness in his expression. Something is not right. Perhaps the intended prey is not to be provoked.
The Gift – Carl Eric Rinsch
In this sci-fi thriller, Podarok introduces us to a dystopian future. It’s a winter’s day in Moscow, but the familiar landscape is not all it seems. The traditional backdrop is balanced by the technological hints to the future on show. An experienced KGB Agent is on his way to deliver a special gift. Expressionless and giving the aura of emptiness the lone man makes his way across the city. As the secret of the gift is unveiled to the receiver, the desire for the object becomes evident. The agent must have it. Even at the cost of a man’s life. A high octane chase through Moscow ensues as the dead man’s robotic butler tries to rescue the precious gift. It must not be left in the wrong hands.
Carl Erik Rinsch cleverly uses the pacing of this short to evoke and speak out to our emotions. We feel the bleakness of this post apocalyptic future, the gloomy life of an empty man, the desperation of the chased and climatically, hope.
El Secreto de Mateo – Greg Fay
In this heart-warming tale set on an estate of tower blocks in South America, a boy shows a young girl to a room with a secret. The girl is introduced to a donkey which the boy tells her is a unicorn. Delight and fulfilment fills the young girl as she is left to feel the magic of this moment in a life that has offered her so little. This joy is short lived as we are shown the difficulties of growing up as bullies taunt the pair. The boy stands up for his younger friend. Afterwards though, it all seems too much as the brave boy is left to cry quietly in the corner. Unawares to her friend’s pain the girl returns her attention to the beauty of the animal.
Greg Fay delicately shows us the hardship of growing up and the joy that can be brought on by a child’s imagination. Lighting is used to great effect. The hue and glow of a beaming sun fills scenes with a warmth, comfort and tender security away from the harsh realities of the world. El Secreto de Mateo leaves us emotionally speechless with the feeling of both happiness and sorrow.
Jun & the Hidden Skies – Hi-Sim
Through animation Hi-Sim transports us into the playful imagination of siblings Jun and Aco. We are instantly rushed from the children’s attic into space as a cardboard box transforms into a spaceship. This fantasy adventure excites as our heroes find themselves in the midst of a space battle resulting in the capture of Aco. Jun is left to fall from the skies before being saved by a fire breathing dragon. Jun and his new friend blow away the enemy as the plight to save the captive Aco gathers pace.
Hi-Sim manages to bring out a childlike excitement and curiosity from the moment we enter the attic. This beautifully crafted animation bursts with fantastic colours of an imagined world. Visual details have been carefully considered and realism breaks through from the quality of the effects. This is a polished short that is sure to please the whole family.
The site and short films will take you through the minds of some of the world’s biggest artists moments before they take the stage and get an intimate look at their pre-show rituals.
"Music has always been a platform as an opportunity to connect with guys," company representative Mike Norton tells Marketing Daily. "There are things that guys are passionate about and music is one of them."
The short films (or videos) will feature Will.I.Am, Mark Hoppus, the All-American Rejects, and Tim McGraw as they overcome last minute jitters and get ready to face the music.
above: Tyson Ritter Of All American Rejects above: Tim McGraw above: Mark Hoppas of Blink 182 above: Will.I.Am of The Black Eyed Peas
The films were intentionally created not to look like traditional advertising. Enlisting Clinch, who has filmed documentaries and videos of artists such as Bruce Springsteen, Pearl Jam and The Foo Fighters, was key to that approach. "The format we came together with is not a commercial format," Norton says. "[Clinch] is so authentic in the music space that he keeps it very real."
Gillette will promote the series through print ads in Spin magazine as well as through online partnerships with Spin.com, Pandora.com, Last.fm and YouTube.com. In addition, Gillette has partnered with Fuse TV to air the videos on the network sometime in the future, Norton says.
The site will go live later this month. all images from Gillette and additional information from mediapost.com
