Saturday, October 15, 2011
Shades of the Eighties. Emporio Armani's 30th Anniversary Eyewear Collection.
Emporio Armani Eyewear celebrates 30 Colorful Years
1981 – The year Emporio Armani was founded. The fashion was always one step ahead of the times….dynamic, proactive and generously individual.
2011 – Emporio Armani celebrates its 30th anniversary with a capsule eyewear collection that harkens back to the eighties but has a definitively futuristic feel. Iconic silhouettes are revisited with a touch of irony, producing transparent, lightweight and fun, fashionable results.
For him, an ultra-flat teardrop shielded model (EA 9838/S):
and for her, an oversized rounded model (EA 9837/S):
The ‘30th EMPORIO ARMANI’ logo is presented on the front of the frame and the metal signature eagle on the temples:
The color options include brights like pink, red, purple or green or softer shades of brown, shiny grey and smoke grey.
The glasses will be available in monochrome versions from mid-October in Emporio Armani stores, department stores and select opticians and priced at $170.
Also from mid-October, a mini website (which doesn't seem to be up yet) will be launched offering a web experience where personal Emporio Armani 30th Anniversary versions can be created by choosing individual mixes of temples, lenses and logos from an infinity of possible combinations. 1,030 of these customized models will become available.