Thursday, April 7, 2011
Drill Inc. Creates Xylophone, A Commercial For The Touch Wood Mobile Phone
A lovely and inventive three minute commercial, Xylophone, for a new wooden encased phone, the Touch Wood SH 08C from Docomo of Japan.
Japanese agency Drill Inc. (the same agency responsible for the website design of the Epos 100 artist Visa credit cards) and creative director Morihiro Harano hand crafted a giant wooden xylophone in the woods of Kyushu, Japan. As one little wooden ball rolls down the giant microphone, it plays Bach’s Cantata 147. The agency claims that no artificial music was used.
A joint project with Sharp, Olympus and Docomo, the phone is beautifully designed, as is the packaging
as well as the wooden charging unit by More Trees:
Be sure to see "the making of' the commercial here.
Here's a dedicated microsite for owners, the phone and accessories.
You can shop for the Touch wood Phone and the More trees charger here