Monday, April 11, 2011
Parmigaini Fleurier Redesigns Their Limited Edition Bugatti Watch.
Parmigiani Fleurier, the official partner of Bugatti since 2001, unveiled the second generation of its Bugatti models. The follow-up to the Bugatti Type 370 is a special first edition of 30 pieces, The Bugatti 372 made to accompany the release of the Bugatti Super Sport.
The Bugatti 372, Parmigiani's Super Sport Watch:
In 2004, Parmigiani revolutionized the world of watchmaking by placing the entire movement of its Bugatti Type 370 watch on a transverse axis, just like a car engine block. A pillar assembly connected the calibre's five plates and the train wheels cut in the shape of a car wheel.
The Bugatti 370:
In 2010, Parmigiani flips all the mechanical components of the new calibre Bugatti PF 372 onto a vertical axis, retaining the lateral time display so appreciated car drivers. *
In a world premiere, Parmigiani has successfully developed a 90° time setting system – the dial is positioned perpendicular to the display axis (hours/minutes) – by integrating a system of double pinions with bevel gearing. Like the complete movement, this unique and complex mechanical system, which allows the time to be displayed on the side, has been entirely designed and created in the workshops of the Fleurier manufacture (VMF).
Another key feature of the new Bugatti: its dynamometric crown. Perfectly integrated just above the profile, this is one of the essential technical components in terms of the harmony of the model's aerodynamic lines. To retract the winding stem from its housing and make it accessible for setting, a slight pressure is sufficient.
The manually wound Calibre Parmigiani 372 (power reserve of 10 days) was designed in two planes in order to match the contours of the new Bugatti watch. On the wrist, the watch movement is displayed at an angle of 30°. On the upside, the balance and escape wheel bridges form an arc reminiscent of the Bugatti oval. The screw balance, produced at atokalpa – the Parmigiani manufacture's bar turning facility – is perfectly visible, just like the central circular power reserve bridge with a 10-day graduated scale.
Striking aesthetic characteristics, the train wheels are once again cut in the form of car wheels, the plate and its 10 bridges, designed and decorated in line with Parmigiani's exclusive criteria, adopt the pillar system already used on the Calibre 370. A total of six sapphire crystals reveal the 337 impressive components of the new Bugatti Super Sport, which is water resistant to 10 metres. The carbon fibre hour wheel can be seen through the dial's openworked centre, and is an homage to the Bugatti Veyron 16.4 Super Sport. The hands, applique indexes and counter are picked out in the same shade of orange used on the limited edition "world record" Veyron.
above: Bugatti Veyron Super Sport. © Bugatti
The profile, signature of the Parmigiani style
The highly tapered profile of the Bugatti Super Sport recalls the body of a wing, however the inspiration for the design lies in the iconic shape of the case lugs on a Parmigiani watch. Boasting the brand's characteristic curves the new Bugatti represents the decisive signature of the Parmigiani style.
Highly ergonomic on the wrist, the Bugatti Super Sport offers even greater comfort thanks to the two removable lugs incorporated at the front of the watch. Of a complexity rare in watchmaking, the design of the new Bugatti's 18 ct white gold case – created by Les Artisans Boîtiers, the Parmigiani manufacture's case production facility – reproduces the taut lines of the Bugatti Veyron's wings. Brushed or polished, inclined planes and bevels are brought to life by contrasting light effects to reveal its generous volumes. The watch's aerodynamic curves, which are reminiscent of those on the 1200 bhp Bugatti Veyron, are matched with an integral Hermès strap specially created for the occasion.
Parmigiani CEO Jean-Marc Jacot expressed delight that his company was able to produce this watch, and produce it quickly. He explained that in the fall of 2009 Bugatti approached him with the news the car company would have something very special to unveil at the Concours d’Elegance in 2010. The idea was for Parmigiani to also have something to show there in tandem. At the time, the watch was nothing more than a concept; to meet the challenge, he put more than forty of the manufacturer’s designers and engineers on the project full-time. “We have a lot to prove with Parmigiani because we are so young,” said Jacot. “And with this watch, we have proven how creative we can be.”
The Type 372, was officially released at the SIHH in January. Only thirty watches will be produced, each costing a retail price of $259,000. The first finished timepiece has already been reserved for the British executive who will be receiving the first Bugatti Super Sport car off the assembly line. When Jacot was asked if he thought the 1.6 million euros the man is paying for the Bugatti was enough to warrant receiving a free Parmigiani watch, he responded, “I wish I could, but this watch is too special to give away, even for 1.6 million euros.”
*based on an original idea by Bastien Leuba, a talented student at the Ecole d’Horlogerie in Le Locle.
Model: Bugatti Super Sport, 30-piece special edition.
Power reserve 10 days.
Two-plane movement. "Gold black"-coloured plates and bridges.
Height 15.96 mm, width 25.00 mm, length 37.01 mm.
Vibration 3 Hz - 21,600 vib./h.
Côtes de Genève, perlage, polished and bevelled angles.
2 series-coupled barrels.
Power reserve indicator
Shaped case: 36.0 x 50.7 mm, height 22.7 mm.
Material: 18 ct white gold. Polished and satin finish.
Water resistance: 10 m.
Six anti-reflective sapphire crystals. Metallised front and top crystal on the outer edge.
Single dynamometric crown for time setting and winding.
Individual number engraved on the case-back.
Black Carbon face, fine polished and satin-finished EB applique marker, shaped and polished applique indexes at 3 o'clock and 6 o'clock, Bugatti "nail" motifs, delta-shaped hands with luminous coating.
Hermès alligator, deployant buckle in 18 ct white gold, polished finish.
press release and images courtesy of Parmigiani Fleurier additional images courtesy of Worldtempus