Sunday, April 17, 2011
Swarovski Amplify - 6 New Glowing Lanterns By Yves Behar's Fuse Project.
The AMPLIFY chandelier’s aim is to put the Swarovski crystal effect into the hands of more people through the simple construction, easily accessible light source and sustainable materials.
Designer Yves Behar and his Fuse Project designed 6 different shaped lamps, each one carefully crafted to maximize refractions on the inner surfaces. This effect can be seen on the faceted shade material, thus emulating the cut and reflective nature of the crystal inside. Each chandelier becomes its own large glowing crystal.
While the Fuse Project's previous large scale lighting sculptures have showcased the crystal in a grand scale, with this latest project they wanted to bring the notion of accessibility and sustainability to crystal lighting.
Traditional chandeliers are made of numerous lights and crystals, they wanted to change this equation: 1 crystal + 1 low energy LED light + a faceted paper shade = AMPLIFY.
Resulting in multiple beautiful reflections and rainbow color bursts… Just what is expected from crystal, but this time the effect is amplified to get the most out of just one crystal.
AMPLIFY is a beautiful single crystal light, or it can be grouped to create a bigger effect.
Each of the six chandeliers will be available in production from Swarovski in the next year. To continue to amplify the concept of accessible crystal, each of the six unique lantern shapes are housed in a flat package that echoes the shape of the chandelier it contains:
The packaging graphics are simple and illustrative to reflect the different shade shapes and components contained inside.